Regional Director

We are looking for a Regional Director to lead and be accountable for driving the operational and commercial success of the region as part of Ten s global leadership team.

Your role involves owning end to end delivery of our core business outcomes, leading high performing cross functional teams, and ensuring exceptional service to our members and strong financial performance across the region. You will set regional priorities and manage the regional P&L within Ten frameworks, operating model, and governance established by our central functions.

You will be accountable for executing global strategies locally, manage the regional P&L, aligning teams to standardised processes, policies, and performance expectations, while retaining the flexibility to tailor delivery to regional market needs. You will champion a culture of accountability, pace, and operational excellence, balancing local empowerment with disciplined adherence to group standards.

Your leadership will directly shape regional performance today, while building sustainable, scalable growth aligned to our long term global ambitions.

The priority for this role is to deliver world-class service outcomes for our members and clients in the region and strong commercial results.

You will work closely with Service, Business Development, Client Services, Proposition, Technology, Finance, and People teams on shared initiatives - including regional operational improvements, client retention strategies, and the delivery of market-specific growth plans - ensuring regional execution aligns with Ten s global strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Leadership & Strategy & People

• Lead the region as the single point of accountability for operational and commercial performance.
• Own the regional balanced scorecard, ensuring strong results across NPS, retention, contribution margin, and employee engagement.
• Translate Ten s global strategic objectives into clear regional priorities and measurable OKRs, ensuring teams understand not just what matters, but why.
• Champion a culture of ownership, accountability, and operational excellence at every level, role modelling Ten s leadership behaviours and expectations.
• Build, inspire, and develop high performing teams by setting clear standards, investing in coaching, and creating an environment where people can do the best work of their careers. People are integral to every outcome you deliver.
• Own and evolve the regional service proposition in partnership with central proposition teams, ensuring a compelling, differentiated product market fit that reflects member needs, regional market dynamics, and Ten s global standards. You will actively use insight, data, and frontline feedback to inform proposition development and ensure our offer remains relevant, competitive, and scalable.
• Lead significant, multi year change across the region, providing clear direction, pace, and confidence through periods of transformation. You will translate complex change into practical action, bring leaders and teams with you, and ensure new strategies, operating models, and ways of working are adopted sustainably, without compromising service quality or performance.

Client servicing

• Oversee the successful delivery of the corporate programme(s), meeting shared objectives and success metrics with quarterly strategic business reviews

Operational Delivery

• Drive operational efficiency through process improvements, automation, and optimised workflows.
• Ensure timely and high-quality service delivery across all member and member touchpoints.
• Oversee implementation of regional policies in alignment with global frameworks.
• Act as the key decision-maker for cross-functional issues impacting the region.
• Lead the response to material service risks, issues, or failures, ensuring rapid resolution, clear client communication, and sustainable corrective actions.

Commercial & Financial Management

• Full accountability for the region s P&L, including budget management, forecasting, and resource allocation as well as resource optimisation.
• Partner with commercial teams to strengthen client relationships and maximise revenue opportunities (concierge, supplier, and client contracts).
• Identify and act on opportunities to improve contribution margin through operational and commercial levers.

Stakeholder Engagement

• Collaborate with global functional leaders to ensure alignment between regional delivery and central strategies.
• Lead quarterly performance reviews with Exco, providing insights, analysis, and recommendations for

Essential requirements

• Proven success in a General Manager / senior operational leadership role with full P&L accountability.
• Experience managing multi-country or multi-location teams in a matrix organisation.
• Knowledge and expertise in service-driven industries (luxury, travel, hospitality, concierge, or similar), including B2B services to such industries.
• Fluency in Arabic and English.
• Record of success in delivering commercial and operational results through cross-functional leadership.
• Demonstrated ability to manage complex stakeholder relationships across functions and geographies / cultures.
• Strong financial and analytical skills; able to interpret performance data and translate into actionable plans.
• Ability to promote operational excellence and a high-performance culture.
• Sales experience
• Exceptional influencing and communication skills, both internally and externally.
• Hands-on leadership style with a bias for action.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and familiarity with CRM or operational platforms.

Preferred requirements

• Track record of leading operational transformation or large-scale efficiency programmes.
• Experience in embedding automation and process enhancements into workflows
• Strong change leadership skills, with experience navigating complex transitions.