Senior Strategist

Develop strategic frameworks and communication platforms for brands operating across Saudi Arabia and the GCC
Translate consumer insight and cultural understanding into actionable creative opportunities
Lead audience research, trend analysis, and competitive audits
Identify shifts in Saudi culture, entertainment, social behavior, and digital consumption patterns
Build strategic narratives that inspire creative teams and clients alike

Work closely with Creative Directors, Art Directors, Designers, and Copywriters throughout campaign development
Help shape campaign territories, messaging platforms, and brand storytelling
Ensure all work is culturally grounded and relevant to Saudi audiences
Contribute to pitches, workshops, and client-facing strategic presentations

Use AI and LLM tools to accelerate research, synthesize market data, and explore behavioral patterns
Leverage AI tools for trend forecasting, cultural mapping, and strategic exploration
Integrate emerging technologies into planning and strategy workflows where relevant
Stay informed on AI s impact on marketing, culture, and communication behavior

Present strategic thinking confidently to senior stakeholders and clients
Mentor junior strategists and planners within the team
Turn complex information into clear, inspiring, and actionable insights
Maintain strategic rigor while moving at the speed required by modern agency environments

Software & Tools

Keynote / PowerPoint / Google Slides
Google Workspace / Microsoft Office

AI Tools

ChatGPT / Claude or similar LLM platforms
Familiarity with AI-assisted research and synthesis tools

7 10 years of strategy or planning experience within an agency or consultancy environment
Strong experience working on Saudi-based brands and campaigns
Deep understanding of Saudi culture, social behavior, and consumer trends
Experience across brand, digital, social, and integrated communications
Arabic speaking is highly preferred

Personality & Mindset

Naturally curious about culture, people, and behavioral shifts
Strong strategic thinker with clear storytelling ability
Confident presenting to senior clients and leadership teams
Collaborative and proactive under pressure
Deeply connected to Saudi culture, with strong awareness of regional nuances and sensitivities