Marketing Manager

Job Title: Marketing Manager (Beauty and Personal Care Sector)

Location: Riyadh

Job Objective: Leadership and development of all marketing initiatives, transforming marketing data into growth strategies that contribute to increasing the company's market share in the beauty sector.

Responsibilities:

• Strategy and Planning: Develop a yearly marketing roadmap aligned with the company's objectives, identifying target segments in the beauty market.
• Data Analysis: Utilize advanced analytical tools to understand consumer behavior, track conversion paths, and measure return on advertising spend (ROAS).
• Creativity and Leadership: Oversee the visual identity and creative content for beauty and personal care products, leading the marketing team to achieve performance targets.
• Budget Management: Allocate marketing budgets across various channels (social media, influencers, paid advertising) ensuring optimal resource utilization.