Sales Representative

Sales Representative — Hotels, Restaurants, Bakeries & Cafés

Company: Hospitality Stores Trading Company

Location: Riyadh, Saudi Arabia

Role Overview

Hospitality Stores Trading Company is seeking an ambitious Sales Representative who can acquire new accounts, build long-term business relationships, and convert opportunities into sales. The company supplies specialty flour, bakery and pastry ingredients, dairy products, butter, chocolate, and fillings to hotels, restaurants, bakeries, and cafés. This role focuses on profitable growth, customer acquisition, sales and collection follow-up, and professional service that strengthens customer confidence in the company and its products.

Key Responsibilities

• Identify and acquire new customers across hotels, restaurants, bakeries, cafés, and catering companies.
• Conduct regular field visits and build strong relationships with purchasing teams, chefs, business owners, and decision-makers.
• Understand customer needs and recommend suitable products and solutions, clearly explaining their technical and commercial benefits.
• Coordinate samples and product trials, follow up on results, and convert successful trials into repeat orders.
• Prepare quotations, negotiate, and close deals within approved pricing, discount, and credit policies.
• Achieve sales, profitability, new-account, and collection targets while growing existing customer accounts.
• Follow up on orders and coordinate with warehouse and logistics teams to ensure accurate, timely deliveries.
• Follow up on outstanding payments and account statements with the finance team and address reasons for payment delays.
• Monitor market activity and competitors, and provide clear reports on visits, opportunities, forecasts, and customer needs.
• Keep customer records, opportunities, and activities updated in the company’s system, and follow customer complaints through to resolution.

Qualifications & Requirements

• Proven B2B sales experience, preferably in food products, bakery and pastry ingredients, or hospitality.
• Strong communication, negotiation, presentation, persuasion, and relationship-building skills.
• Ability to learn quickly and develop knowledge of the company’s products, their applications, and customer needs.