We re looking for a Global Brand Experience Lead to join the Global Brand Experience team at Snap Inc! Working from our Riyadh office, you ll play an important role in bringing Snapchat s brand to life in the Kingdom of Saudi Arabia. You ll collaborate with cross-functional teams, as well as external partners and vendors, to develop and execute events and experiences.
What you ll do:
- Partner closely with the Head of GBX MENA to shape and execute the regional brand experience strategy.
- Lead the conceptualization and execution of high-impact events, activations, and programs across the Middle East, with a primary focus on KSA.
- Build and deliver a regional roadmap of experiences that bring Snap s products, technology, and innovation to life.
- Identify strategic opportunities to showcase Snapchat s priorities, new products, and creative solutions through inspiring activations that drive client engagement and revenue growth.
- Develop comprehensive project plans, including timelines, budgets, deliverables, and success metrics, in collaboration with Sales, Partnerships, Marketing, Comms, and other cross-functional teams.
- Manage end-to-end execution from ideation and creative development to logistics, production, branding, and on-site delivery.
- Build and maintain strong relationships with venues, vendors, agencies, and production partners across KSA.
- Manage the budget tracking and financial management for GBX MENA initiatives.
- Measure and optimize event ROI, ensuring clear business impact and alignment with company priorities.
Knowledge, Skills & Abilities
- Strong executive presence and communication skills, with the ability to influence senior stakeholders.
- Excellent negotiation skills and a solid understanding of vendor, venue, and agency contracts.
- Established network within Riyadh and across KSA s events and entertainment ecosystem.
- Proven experience delivering partner-driven activations and navigating legal and contractual frameworks.
- Highly organized, with the ability to manage multiple complex projects simultaneously.
- Meticulous attention to detail across creative, production, and brand execution.
- Solutions-oriented mindset and ability to thrive in a fast-paced environment.
- Deep awareness of regional cultural moments and industry trends.
- Proficiency in Google Workspace, Microsoft Office Suite, Apple tools, and emerging AI platforms.
Minimum Qualifications
- BS/BA degree or equivalent professional experience.
- 5+ years of experience successfully managing and producing large-scale events or experiential activations.
- Ability to travel up to 30% of the time.
- Fluency in English and Arabic.
Preferred Qualifications
- Experience supporting sales and advertising initiatives within a tech, media, or production environment.
- Proven track record of delivering culturally relevant and innovative brand activations.
- Strong business acumen with a clear understanding of event-driven revenue impact.
- Passion for the Snapchat brand and its community.
