Main Duties and Responsibilities:
Lead corporate communications strategy and brand reputation.
- Design and implement a strategic communications roadmap aligned with Adeera s purpose and growth ambitions.
- Shape narratives that reinforce Adeera s identity as a leader in Saudi hospitality.
Oversee internal and external communications.
- Ensure consistent messaging across departments and platforms.
- Lead internal initiatives that strengthen curator engagement and organizational alignment.
Manage media and public relations.
- Build strong relationships with media outlets, journalists, and influencers to secure positive coverage.
- Direct the development and distribution of press releases, statements, and media materials.
Direct digital communication efforts.
- Supervise social media and online content strategy to ensure a cohesive and impactful digital presence.
- Monitor performance and adapt strategies based on analytics and audience engagement.
Plan and execute public engagements and events.
- Organize conferences, forums, and speaking opportunities to elevate Adeera s visibility.
- Represent the brand at key industry and community functions.
Lead crisis communication and risk mitigation.
- Prepare and implement protocols for crisis response to protect the company s reputation.
- Provide timely and strategic responses during public challenges.
Collaborate with internal stakeholders.
- Align communication efforts with branding, HR, operations, legal, and other departments.
- Support cross-functional initiatives with tailored communication support
Evaluate effectiveness and drive continuous improvement.
- Track KPIs, media coverage, and feedback to assess impact and make data-driven adjustments.
- Stay ahead of industry trends and innovations in communications. br>
Manage communication budgets and team performance.
- Ensure cost-effective planning and execution of communication initiatives.
- Foster a high-performing team culture with a focus on creativity and accountability.
Maintain strong internal and external relationships to amplify communication impact.
- Collaborate closely with executive leadership, marketing, operations, legal, HR, and other departments to ensure alignment in messaging and strategic initiatives.
- Build and nurture relationships with media outlets, influencers, regulatory bodies, crisis consultants, and key external stakeholders to promote Adeera s reputation and visibility.
Education:
- Bachelor s degree in Communications, Public Relations, Marketing, or related field.
Qualifications/Skills:
- 10+ years of progressive experience in corporate communications, preferably in hospitality.
- Proven track record in global brand communication strategy.
- Leadership Competencies: Drives Vision & Purpose, Builds Effective Teams, Drives Engagement.
- Core Competencies: Action Oriented, Collaborates, Customer Focus, Instills Trust, Situational Adaptability.
- Bilingual fluency: English and Arabic.
- Strong leadership and stakeholder management skills.
- Excellent written, verbal, and interpersonal communication.
- Deep understanding of brand management and media dynamics.
- Crisis communication expertise.
- Strategic thinking with a creative mindset.
- Proficiency in English and Arabic.
- Knowledge of digital and social media tools.
