Manager - Regional Cultural Program

Program Planning & Delivery

Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar

Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement

Coordinate delivery of performances, demonstrations, and experiences across regional zones

Cultural Representation & Content Development

Curate authentic regional content in collaboration with regional entities and cultural stakeholders

Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions

Define program requirements, themes, and cultural narratives for each region

Stakeholder & Government Coordination

Manage relationships with regional representatives, government entities, and cultural institutions

Coordinate participation, logistics, and readiness of all regional contributors

Ensure alignment with stakeholder expectations and cultural objectives

Operational Integration & Readiness

Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces

Ensure program feasibility, scheduling, and capacity planning across pavilions

Support setup, rehearsals, and live delivery across all regions

Performance & Continuous Improvement

Monitor visitor engagement and attendance across regional programs

Identify underperforming areas and implement improvements

Ensure consistent delivery standards across all regional experiences

Drive financial performance of regional programs through program planning, development, and delivery

Work with Commercial to identify and develop revenue opportunities that support program financial sustainability

Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders

Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events

Key Success Metrics

Participation of regional stakeholders

Visitor engagement across regional pavilions

Quality and authenticity of representation

Delivery of regional program budget in line with approved targets

• 6 10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives

• Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities

• Strong understanding of Saudi regional cultures, traditions, and heritage diversity

• Experience ensuring authentic representation and cultural accuracy across multiple contributors

• Demonstrated experience managing multiple stakeholders, including:

o Government entities

o Regional representatives

o Cultural institutions

• Ability to coordinate and align diverse stakeholders with varying expectations and requirements

• Experience working within structured or government-led environments is preferred

• Proven experience in planning and delivering multi-activity or multi-location programs

• Ability to manage parallel program streams across different zones or locations

• Experience translating high-level programming plans into detailed schedules and execution plans

• Experience working closely with operations teams to ensure program feasibility and delivery

• Understanding of site logistics, capacity management, and event constraints

• Ability to support delivery in live, fast-paced environments

• Experience in large-scale cultural festivals, national events, or destination programming

• Exposure to multi-regional or multi-cultural program environments

• Experience in pre-opening or activation phases is an advantage