CRM Automation Manager

End-to-end customer lifecycle automation for Tania Water from onboarding through replenishment reminders to win-back campaigns across push, WhatsApp, SMS, and email.

Key Responsibilities:

• Design and execute automated lifecycle journeys for Tania's customer base: onboarding flows, replenishment reminders based on predicted reorder cycles, and win-back sequences for inactive customers.
• Build Tania's customer segmentation framework using order frequency, product type (gallon, carton, coupon booklets), recency, lifetime value, and channel preference.
• Own Tania's WhatsApp Business channel for transactional and promotional messaging.
• Manage push notification strategy with rigorous A/B testing on timing, copy, and offers.
• Support Tania's loyalty program communications.
• Work with the Digital and AI Director on attribution and measurement connecting campaign performance to Tania's order data through mobile attribution and web analytics platforms.

• 3-5 years in CRM, lifecycle marketing, or marketing automation preferably in e-commerce, D2C, or subscription businesses.

• Hands-on experience with a customer engagement platform (CleverTap, Braze, MoEngage, or similar).

• Strong understanding of customer segmentation and RFM analysis. Experience managing WhatsApp Business API campaigns at scale.

• Comfortable reading attribution reports and connecting campaign activity to business outcomes. Arabic fluency required.

• Saudi/GCC market experience is a plus.