Performance Media Buyer

This role is responsible for planning, launching, monitoring, and optimizing paid advertising campaigns across multiple digital platforms to achieve the best possible results according to each client’s marketing and business objectives.

Key Responsibilities:

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, and X when needed.
• Monitor key performance indicators such as ROAS, CPA, CPL, CTR, CVR, CPM, CPC, and AOV.
• Manage daily campaign budgets and ensure campaigns are aligned with performance targets.
• Analyze campaign performance and provide clear recommendations for optimization.
• Execute A/B testing for creatives, audiences, placements, offers, and landing pages.
• Coordinate with creative and content teams to request and improve ad creatives based on performance insights.
• Review campaign tracking setup, including pixels, events, UTMs, and conversion tracking.
• Prepare regular performance reports showing results, challenges, insights, and next steps.
• Identify performance issues such as high CPA, low ROAS, weak CTR, low CVR, or tracking problems.
• Stay updated with advertising platform changes, policies, and best practices.
• Ensure campaigns comply with platform policies and fit the Saudi market context.