Sales Growth Manager

. Duties and Responsibilities

2.1 App and Subscription Sales Growth

• Develop and implement strategies to increase food subscription sales through the company application.
• Increase new customer acquisition and improve the conversion rate of app visitors into paying subscribers.
• Analyze the customer journey from registration through purchase completion and subscription renewal.
• Develop subscription packages and promotional offers that meet customer needs and increase average order value.
• Propose initiatives to increase sales during seasonal periods and periods of low demand.

2.2 Customer Retention and Subscription Renewals

• Develop a clear strategy for following up with customers before their subscriptions expire and encouraging them to renew.
• Analyze the reasons for subscription cancellations and non-renewals and implement measures to address them.
• Develop win-back programs to reactivate former customers and convert them into active subscribers.
• Monitor the performance of customer service and telesales teams and measure the impact of customer outreach on sales and subscription renewals.

2.3 Data Analysis and Performance Monitoring

• Analyze sales and customer data, customer acquisition sources, and purchasing behavior.
• Prepare periodic reports covering revenue, new and renewed subscriptions, conversion rates, and cancellation rates.
• Measure Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and the return on marketing campaigns.
• Identify growth opportunities and performance gaps and recommend practical, data-driven solutions.

2.4 Sales and Marketing Strategy Development

• Coordinate with the Marketing team to design campaigns targeting customer segments with the highest likelihood of subscribing.
• Evaluate promotions and discounts based on their impact on sales and profitability, avoiding unnecessary discounting.
• Develop referral programs, customer recommendation initiatives, and targeted offers for existing and former customers.
• Test new marketing channels and sales approaches and measure their performance before scaling them.

2.5 Revenue Channel Development

• Identify new opportunities to increase meal and food subscription sales.

• Develop upselling and cross-selling opportunities aligned with the company's products.

• Explore partnerships and sales channels that can generate new customers and additional revenue.

• Develop clear execution plans to convert growth opportunities into measurable financial results.

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.

• At least five years of practical experience in sales growth, digital marketing, or business development, preferably including experience with e-commerce applications or subscription-based businesses.

• Proven track record of increasing revenue and improving conversion and customer retention rates.

• Strong skills in sales data analysis, reporting, and performance measurement.

• Familiarity with Customer Relationship Management (CRM) systems, digital analytics tools, and marketing campaign management.

• Strong planning, analytical, negotiation, and team management skills.

• Experience in the healthy food, restaurant, or food subscription industry is preferred.