CRM Specialist

We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage.

You ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.

Key Responsibilities

• Manage and implement CRM strategies to increase customer retention and improve loyalty.

• Analyze customer data to identify segments and understand user behavior.

• Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage.

• Prepare weekly and monthly analytical reports to evaluate campaign performance and insights.

• Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience.

• Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness.

• Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.

• Propose creative and innovative ideas to boost customer engagement and retention.

• Bachelor s degree in Marketing, Business Administration, Data Analytics, or related field.

• Proven experience in CRM management, marketing automation, or customer lifecycle marketing.

• Hands-on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar).

• Strong analytical and problem-solving skills with the ability to interpret customer data.

• Excellent communication and collaboration skills.

• Attention to detail and a passion for improving the customer experience.