Marketing Manager - Restaurants / Catering

Agency and Stakeholder Collaboration:

• Manage relationships and collaborate with creative/media agencies and other third-party stakeholders

involved in marketing initiatives.

• Work closely with external partners to coordinate marketing activities and ensure brand alignment.

Market Research and Strategy:

• Conduct market research to understand industry trends, competitor activities, and customer preferences

within the HORECA market.

• Develop and implement marketing strategies to effectively position the brand in the HORECA market.
• Identify market opportunities and provide strategic recommendations based on research findings.

Campaign and Event Management:

• Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
• Plan and coordinate HORECA-focused events, trade shows, and sponsorships to promote brand visibility.
• Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.

Content and Creative Development:

• Collaborate with creative teams to produce compelling print and digital marketing materials.
• Ensure consistent brand messaging and visual identity application across all marketing channels.
• Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.

Digital Marketing and Engagement:

• Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage

HORECA audiences.

• Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.

Partnership Development:

• Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually

beneficial initiatives.

• Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.

Performance Analysis and Reporting:

• Analyze marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
• Prepare regular performance reports and insights for leadership, highlighting successes and areas for

improvement.

Budget Management:

• Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
• Monitor expenses and ensure marketing activities are cost-effective and within budget.

Qualifications and Experience:

‒ Bachelor's degree in Marketing, Business, or a related field.

‒ Minimum 5-7 years of experience in marketing roles, with at least 2-3 years in a managerial position, ideally within the HORECA industry.

Job Specific Skills:

‒ Proficiency in marketing software and tools, including CRM, analytics platforms, and digital marketing tools.

‒ Strong understanding of marketing principles, campaign management, and brand development.

‒ Experience with data analysis, market research, and performance metrics.

Competencies:

‒ Excellent leadership and team management skills.

‒ Strong analytical and problem-solving abilities.

‒ Creative thinking and the ability to generate innovative marketing ideas.

‒ Excellent communication and interpersonal skills.

‒ Strong organizational and project management skills.

‒ Ability to work collaboratively in a team environment.

‒ Attention to detail and commitment to quality.

‒ Ability to manage multiple projects and meet deadlines.