Brand Manager KSA National

Develop and execute brand strategies to drive growth, market share, and profitability within the salty snacks category

• Lead end-to-end campaign planning and execution across multiple channels
• Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions
• Manage brand budgets, ensuring effective allocation and strong return on investment
• Collaborate with advertising and research agencies to deliver impactful campaigns and insights
• Drive new product launches and portfolio innovation aligned with consumer needs
• Monitor brand performance metrics and take corrective actions to optimize results
• Work closely with cross-functional teams including sales, supply chain, and R&D
• Build and develop internal capabilities through team support, training, and knowledge sharing
• Ensure brand consistency and strong execution across all touchpoints

In alignment with Saudization initiatives, this role is only open to KSA nationals.

• Bachelor s degree in Marketing or a related field; Master s degree is an advantage
• Minimum 4-5 years of FMCG experience in brand management, preferably within the food industry
• At least 2 years of prior non-managerial experience within FMCG or food production environments
• Proven experience in marketing, branding, and campaign management within a fast-paced FMCG organization
• Strong commercial marketing expertise, including financial analysis and P&L understanding
• Experience working with advertising and market research agencies
• Strong analytical, planning, and organizational skills with a data-driven mindset
• Demonstrated leadership potential with the ability to influence and drive strategic direction
• Excellent communication, negotiation, and stakeholder management skills
• Ability to thrive under pressure and manage multiple priorities effectively