Sales Manager

The Sales Manager – Fire Protection Systems is responsible for driving sales growth by developing new business opportunities, managing key customer relationships, and achieving revenue targets for fire protection products and services. This role requires strong technical sales knowledge of fire alarm, fire suppression, firefighting, and life safety systems, along with the ability to lead the sales process from prospecting through project completion.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue and profitability targets.
• Identify and pursue new business opportunities in commercial, industrial, residential, and government sectors.
• Build and maintain strong relationships with consultants, contractors, developers, facility managers, and end users.
• Prepare and present technical and commercial proposals for fire protection systems.
• Review project specifications, drawings, and tender documents to identify sales opportunities.
• Coordinate with engineering, estimation, procurement, and project teams to ensure accurate quotations and successful project execution.
• Negotiate contracts, pricing, and commercial terms with customers.
• Monitor market trends, competitor activities, and customer requirements.
• Maintain an accurate sales pipeline and prepare regular sales forecasts and reports.
• Ensure compliance with local fire codes, regulations, and industry standards.
• Represent the company at industry events, exhibitions, and customer meetings.
• Resolve customer concerns and provide after-sales support to ensure high customer satisfaction.
• Lead, coach, and motivate the sales team (if applicable) to achieve departmental objectives.

Qualifications

• Bachelor’s degree in mechanical engineering, Electrical Engineering, Business Administration, or a related field.
• Minimum 10 years of sales experiences.
• Minimum 04 years of relevant experience in fire protection systems, fire alarm systems, firefighting equipment.
• Proven track record of achieving sales targets and developing new business.
• Experience with project sales, tendering, and contract negotiations.
• Valid driver's license.

Technical Knowledge

• Fire alarm systems
• Fire suppression systems (FM-200, Novec 1230, CO₂, clean agent systems)
• Fire sprinkler systems
• Fire hydrant and hose reel systems
• Fire pumps
• Portable fire extinguishers
• Emergency lighting and life safety systems
• Relevant fire codes and standards (NFPA, FM Global, UL, LPCB, local civil defense requirements)

Skills

• Excellent sales and negotiation skills
• Strong technical and commercial understanding
• Customer relationship management
• Proposal preparation and tender management
• Communication and presentation skills
• Leadership and team management
• Strategic planning and business development
• Problem-solving and decision-making
• Time management and organizational skills
• Proficiency in CRM software and Microsoft Office Suite

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets
• New customer acquisition
• Sales pipeline growth
• Tender win rate
• Gross profit margin
• Customer retention and satisfaction
• Quotation turnaround time
• Collection of outstanding payments
• Market share growth

Preferred Certifications

• NFPA certification (preferred)
• Fire protection engineering or life safety certifications
• Project management certification (PMP or equivalent) is an advantage

Sales Management experience required