Brand Manager
Confidential Company
Riyadh JobsFull-time
4–4 years of experience
last month
Job description
- Develop and implement brand strategy and plans in alignment with company objectives.
- Manage and develop brand identity, ensuring consistent usage across all channels.
- Conduct market research and customer analysis to identify trends and consumer needs.
- Analyze competitors and monitor competing brands to identify growth opportunities.
- Develop marketing and promotional campaign plans for the brand.
- Coordinate with marketing, sales, design, and content teams to execute campaigns.
- Monitor campaign performance and marketing activities, measuring results.
- Analyze sales, market share, and performance of products associated with the brand.
- Contribute to product or service development that meets market and customer needs.
- Monitor product pricing and promotional offers in coordination with relevant departments.
- Manage marketing materials and content specific to the brand.
- Coordinate with advertising and marketing agencies and vendors as needed.
- Track brand budget and marketing expenses.
- Prepare regular reports on brand performance and provide recommendations to management.
- Monitor key performance indicators KPIs related to the brand.
- Propose new initiatives to enhance presence and increase sales and customer loyalty.
- Ensure adherence to brand identity in all marketing materials and campaigns.