Responsibilities:
Market Development Consumer Tyres
- Develop and execute Bridgestone s consumer tyre market strategy across all key regions in KSA (Central, Western, Eastern, Southern).
- Work closely with distributors and key retail partners to assess market performance, pricing structures, consumer trends, and channel effectiveness.
- Monitor and respond to KSA-specific market factors, including vehicle parc trends (SUVs and passenger cars), seasonality, road conditions, and SASO regulatory requirements.
- Convert market insights, sell-out data, and consumer behavior into actionable strategies that support business planning and key account growth.
New Business Development & Channel Management
- Identify and develop new consumer tyre business opportunities that deliver sustainable profitability for Bridgestone and its partners.
- Expand presence across retailers, franchise workshops, and regional distribution channels.
- Ensure optimal product mix, size coverage, pricing positioning, and in-market execution across key accounts.
- Build and maintain strong relationships with distributors and major customers to drive brand loyalty and long-term growth.
- Track and communicate competitor activity, pricing movements, promotions, and new market entrants.
Research, Planning & Reporting
- Lead competitive and market intelligence activities covering consumer tyre portfolios, key sizes, pricing tiers, and promotions in KSA.
- Develop and execute annual, quarterly, and monthly sales plans aligned with market targets and regional priorities.
- Monitor market activities including new product launches, seasonal campaigns, and promotional programs.
- Conduct market and retailer reviews to identify emerging consumer demand and new tyre size opportunities, particularly in high-growth SUV segments.
- Share structured market feedback with regional and global teams to support product planning and portfolio optimization.
Qualifications & Experience Required
Education, Master, Other Certification
- Bachelor s degree in Business Administration, Marketing, Sales, or a related discipline
- Certifications in sales management, channel management, or automotive/tyre industry are an advantage
Experience (Years)
- 6 9 years of progressive experience in sales, account management, or business development
- Proven experience in the consumer tyre, automotive aftermarket, or FMCG sector
- Strong track record managing distributors, key accounts, and retail networks in KSA or GCC
- Experience leading market strategy, pricing, and channel development
Technical Skills
- In-depth knowledge of consumer tyre products, applications, and size management
- Strong understanding of Saudi consumer tyre market dynamics, competitor landscape, and pricing structures
- Experience with sales forecasting, budgeting, and performance tracking
- Advanced proficiency in MS Excel, PowerPoint, and CRM systems
- Ability to analyze sell-in, sell-out, and market data to drive strategic decisions
Language Skills
- Arabic Fluent (spoken and written)
- English Fluent / Business professional level
Soft / Behavioral Skills
- Strong strategic thinking and commercial acumen
- Excellent leadership, communication, and negotiation skills
- Ability to influence and manage senior stakeholders and distributor partners
- Results-oriented with a strong strong ownership mindset
- High level of initiative, problem-solving ability, and decision-making
Education, Master, Other Certification
- Bachelor s degree in Business Administration, Marketing, Sales, or a related discipline
- Master s degree (MBA or equivalent) preferred
- Certifications in sales management, channel management, or automotive/tyre industry are an advantage
Experience (Years)
- 6 9 years of progressive experience in sales, account management, or business development
- Proven experience in the consumer tyre, automotive aftermarket, or FMCG sector
- Strong track record managing distributors, key accounts, and retail networks in KSA or GCC
- Experience leading market strategy, pricing, and channel development
