Sales Manager

General Sales Manager – Bakery Equipment & Food Supplies Sector

Location: Kingdom of Saudi Arabia (Eastern Province – with coverage of Riyadh and Jeddah)

Company Overview

A leading company in bakery equipment, raw materials, and packaging solutions, possessing extensive experience and a broad customer base in Saudi Arabia (Eastern Province, Riyadh, Jeddah).
We focus on providing integrated, value-added solutions to our clients through high-quality products and professional technical services, with a strategic direction to enhance market presence and achieve sustainable growth in the food and bakery sector.

Job Objective

To comprehensively lead and manage the sales sector to maximize revenue, expand market share, and develop long-term strategic relationships with key clients and factories, while ensuring the achievement of growth and profitability goals in line with the company's strategic direction.

Key Responsibilities and Tasks

• Manage and implement the sales strategy in alignment with annual revenue and growth objectives.
• Lead and guide the sales team (13 representatives) and the technical team to ensure target performance is achieved.
• Develop the existing client portfolio and attract new clients in the bakery, restaurant, and food factory sectors.
• Build strategic relationships with key clients, suppliers, and factories.
• Negotiate offers and contracts and close deals while maintaining a suitable profit margin.
• Analyze market and competitor data and identify expansion opportunities in Riyadh and Jeddah.
• Prepare periodic reports, performance indicators (KPIs), and sales forecasts for senior management.
• Develop the commission and incentives system, linking it to collection indicators and actual performance.
• Coordinate with Marketing, Technical Maintenance, and Operations departments to ensure an integrated customer experience.
• Establish training and development plans for the sales and technical teams and enhance field performance efficiency.
• Manage large sales projects (bakery outfitting, production lines, supply contracts).

Qualifications and Requirements

• University degree in Business Administration, Marketing, or a related field.
• Minimum 8–10 years of experience in sales of bakery, restaurant, or food equipment (essential requirement).
• Proven experience in managing multidisciplinary field and technical teams.
• High ability to analyze financial reports and sales data and make data-driven decisions.
• Proficiency in Arabic; proficiency in English at a practical level is preferred.
• Proficiency in using CRM systems and Microsoft Office programs.
• Willingness to travel between branches in the Kingdom as per work requirements.

Required Skills

• Leadership of sales and operational teams
• High negotiation skills and closing large deals (B2B)
• Key Account Management
• Market and competitor analysis and strategic decision-making
• Preparing accurate performance reports and linking them to financial indicators
• Managing complex sales operations and projects

Benefits and Advantages

• Competitive salary with a performance-linked commission and incentives system
• Medical insurance and employment benefits
• Professional development opportunities and career growth
• Professional work environment and direct interaction with key clients and industrial sectors
• Influential leadership role in the company's expansion within the Saudi market