Lifecycle Marketing Manager

What you'll own

• The full lifecycle, onboarding to engagement to retention to win-back, end to end
• Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS
• Behavioral segmentation on purchase history, category affinity, recency, and engagement
• Translating business goals into targeting logic, segmentation, and dynamic, personalized content
• A/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scale
• Retention and LTV as your north-star metrics: reducing churn, lifting repeat rate, growing customer lifetime value
• Owning CRM reporting end to end, daily, weekly, and monthly on every KPI that matters
• Partnering with the Category Manager on the product and offer lists that power campaigns

4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within an e-commerce, marketplace, or consumer technology company. Hands-on experience with Braze or a comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp. Proficient in SQL, with hands-on experience writing queries, filtering customer data, and supporting CRM campaign targeting and performance analysis. Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity. Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results using dashboards. Proficiency in both Arabic and English, spoken and written.