B2B Sales Specialist – Trotec Partner Arabia

Company Description: Trotec Partner Arabia, operating as part of the Lawazen Group, is the official representative of Trotec laser systems in the Middle East, with a primary focus on the Saudi Arabian market. We deliver premium laser engraving, cutting, and marking technologies alongside Trodat stamping solutions to a diverse portfolio of B2B clients. Trotec Partner Arabia collaborates closely with corporate clients to optimize production workflows, elevate precision, and maximize operational efficiency through advanced technology. Our team is dedicated to providing technical excellence, professional service, and building long-term strategic partnerships across key regional industries.

Role Description: The B2B Sales Specialist – Trotec Partner Arabia is a full-time role based on-site and in the field in Riyadh, Saudi Arabia. In this position, you will drive regional business growth by identifying and qualifying high-potential B2B leads, conducting dynamic product demonstrations, and managing the complete sales lifecycle for Trotec laser machinery and Trodat solutions.

You will build and nurture strong corporate relationships, craft tailored solution recommendations, and address client requirements with precision. Daily responsibilities include preparing technical and commercial quotations, negotiating terms, actively managing pipeline opportunities, and maintaining CRM record accuracy. Additionally, you will coordinate with our technical service team to ensure seamless equipment installations, provide after-sales support, and deliver basic operational training to empower client success.

**Key Responsibilities:**

• Identify, prospect, and close high-value B2B sales opportunities for Trotec laser machinery and Trodat stamping products.
• Conduct regular on-site client visits throughout Riyadh to demonstrate product value, present ROI, and secure corporate contracts.
• Represent Trotec Partner Arabia as a brand ambassador at industry exhibitions, regional trade shows, and live demonstration events.
• Build and sustain long-term strategic relationships with key corporate accounts, enterprise decision-makers, and institutional clients.
• Manage the complete end-to-end B2B sales cycle—from initial lead qualification and technical needs assessment to proposal generation and deal closure.
• Collaborate with internal technical teams to facilitate smooth machinery installations, after-sales service, and customer product training.