Job Scope
- Develop and implement an annual event strategy aligned with business goals, revenue targets, and market opportunities.
- Identify and secure new event business segments, partnerships, and corporate clients to expand market share.
- Collaborate with Sales & Marketing on promotional campaigns, packages, and seasonal event offerings
- Build and maintain strong relationships with key clients, event planners, corporate accounts, and government entities.
- Lead contract negotiations, proposals, and pricing discussions to optimize revenue while ensuring client satisfaction.
- Oversee client communication from initial inquiry to post-event follow-up, ensuring exceptional service at every touchpoint.
- Supervise the planning, design, and delivery of all hotel events, ensuring operational excellence and adherence to brand standards.
- Coordinate with culinary, banquet operations, IT, housekeeping, security, and other departments to execute events flawlessly.
- Approve event function sheets, layouts, setups, and timelines.
- Lead, coach, and develop the Events & Banquets team to ensure high performance and excellent guest service.
- Set departmental goals, KPIs, and performance metrics, ensuring continuous improvement.
- Conduct regular training in event management, customer service, upselling, and safety procedures.
- Monitor event profitability, pricing strategies, and cost controls to maximize financial performance.
- Analyze market trends and competitor offerings to refine event pricing and product positioning.
- Ensure all events are delivered to the highest quality standards, exceeding guest and client expectations
- Maintain full compliance with health, safety, and hygiene standards for all event operations.
- Ensure adherence to brand guidelines, policies, legal requirements, and service protocols.
- Oversee risk assessments for large-scale and VIP events.
Education, Qualifications/Skills
- Bachelor s degree in Hospitality Management, Events Management, Business Administration, or related field.
- Strong expertise in event sales, revenue management, and large-scale event execution.
- Excellent communication skills, with the ability to build relationships, negotiate effectively, and collaborate with internal and external stakeholders.
- Strong analytical skills, including the ability to interpret events data, analyze market trends, and make data-driven decisions.
- Team leadership skills, with the ability to motivate and guide a team towards achieving targets.
- Customer-focused mindset, creativity, and a proactive approach to driving events initiatives and business growth.
