BUSINESS MANAGEMENT
- Passionately defends, grows and manages client(s).
- Responsible for business leadership and marketing plan content development and for leading the agency through understanding of client marketing and business context.
- Develops important new methodologies and work practices that improve the agency s and clients -- performance and profitability.
- Recruits talent that raises the bar on creativity and quality.
- Provides inspiring team training and thoughtful input on career roadmaps.
- Allocates resources creatively, balancing client needs with profitability.
CLIENT RELATIONSHIP LEADERSHIP
- Ensures the agency operates on a solid foundation by building strong, impenetrable executive client relationships through business and marketing acumen.
- Possesses a superior understanding of clients business issues, marketing, industry, competitors, and brands.
- Uses these insights to help clients to articulate their needs, and the agency to propose groundbreaking solutions.
- Communicates powerfully, is credible and engenders trust with executive clients.
- Easily builds rapport with others.
- Is constantly attuned to the evolving needs of the client.
- Is trusted to lead on behalf of clients and is viewed as an exceptional leader by agency colleagues.
- Resolves conflict easily and quickly, reducing organization and interpersonal issues.
- Is deeply engaged in development of the account team and other department teams.
STRATEGIC DEVELOPMENT
- Lead all marketing aspects of plan development and partner with strategic leadership to create innovative ways to impact client business results in all disciplines.
- Act as your client s investment manager and treat their budgets as if they are your own, looking for marketing effectiveness and efficiencies at every turn.
SOLUTION DEVELOPMENT & EXECUTION
- Oversees and manages campaign development stages to ensure the work meets client expectations and further development opportunities are realized through the process.
- Ads critical insights during major creative concept reviews and provides direction on how to expand the brief and solution for further development.
- Attends creative presentations on major campaigns, and plays a major role in selling the work.
- Showcases the performance of the work through the client organization to provide future development opportunities.
- Demonstrates a deep understanding of social media platforms, trends, and content formats.
- Oversees the end-to-end planning and execution of video production/content projects, including brief development, production timelines, and creative approvals.
- Collaborates with creative, media, and production teams to ensure on-brand, engaging, and timely social content delivery.
- Utilizes social listening tools (Talk Walker, Emplifi, Social Insider) and platform analytics to gather insights, monitor performance, and optimize content strategies.
FINANCIAL MANAGEMENT
- Consistently delivers on revenue and margin targets.
- Identifies organic growth opportunities and leads development plans.
- Closely monitors and improves the financial health of account(s).
- Considers all financial implications of business decisions, and chooses solutions that grow the agency s bottom line.
- Leads with Admin contractual relationships and fee negotiations, and monitors contract compliance.
- Prepares and presents actionable performance reports and campaign learnings to clients and internal stakeholders.
- Persuasively drives new client recommendations.
- Sells important work to key accounts and executives.
- Understands the role of new media, digital and technology platforms within the clients marketing mix.
- Inspires clients and agency to new platform solutions.
- Continually inspires teams to generate new ideas and evolve existing programs.
- Constantly consulted by other team members for problem solving and your personal point of view.
SUCCESS CRITERIA:
CLIENT PARTNERSHIP:
- You engage in strategic conversations at the highest level of Client organisations and are recognised as a trusted advisor
- You have a point-of-view and your clients rely on you to make decisions.
- It is imperative that a relationship be built with the client s senior team.
INNOVATIVE:
- you understand and get to the heart of a problem.
- By challenging assumptions and digging deep you come up with innovative options, and encourage and stimulate innovative thinking.
RESULTS-FOCUSED:
- You are analytical and have strong financial and commercial acumen together with an ability to negotiate optimal win-win terms of business.
- You work with your strategy and analytics partners to continually drive insights about your clients business.
LEADERSHIP:
- You are the quarterback.
- You solicit the involvement of key people in advance to build ownership.
- You re able to lead department heads and win the confidence and respect of senior agency leadership.
- You employ multiple approaches to enlist key stakeholders to build broad support for an idea.
SOLUTION-FINDER:
- You re an entrepreneur who takes calculated risks to anticipate and act on opportunities that lead to significant gains for Ethos and the client.
- You surface and solve problems quickly.
CONSULTATIVE:
- You understand the value approach of building a successful client partnership.
- You listen and question effectively to identify real client needs.
- You build solutions around the client; your operating style is help not sell .
Performance Appraisal
Your performance in this role will be assessed by management, your client(s) and your team(s) in the following areas:
CLIENT VALUE:
- Your clients view you a trusted, strategic partner that consistently delivers business results.
BUSINESS GROWTH:
- Captures larger share of client marketing budgets (revenue).
EFFICIENCY:
- Always finding ways to simplify the complex (process & profitability).
INNOVATION:
- Bringing new and different solutions to the table.
COLLABORATION:
You and your teams work effectively together and with clients.
You engage in strategic conversations at the highest level of Client organisations and are recognised as a trusted advisor
You have a point-of-view and your clients rely on you to make decisions.
It is imperative that a relationship be built with the client s senior team.
you understand and get to the heart of a problem.
By challenging assumptions and digging deep you come up with innovative options, and encourage and stimulate innovative thinking.
You are analytical and have strong financial and commercial acumen together with an ability to negotiate optimal win-win terms of business.
You work with your strategy and analytics partners to continually drive insights about your clients business.
You are the quarterback.
You solicit the involvement of key people in advance to build ownership.
You re able to lead department heads and win the confidence and respect of senior agency leadership.
You employ multiple approaches to enlist key stakeholders to build broad support for an idea.
You re an entrepreneur who takes calculated risks to anticipate and act on opportunities that lead to significant gains for Ethos and the client.
You surface and solve problems quickly.
You understand the value approach of building a successful client partnership.
You listen and question effectively to identify real client needs.
You build solutions around the client; your operating style is help not sell .
