Country Business Leader, Pharmacy Automation

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it s no small feat. It takes the imagination and passion of all of us from design and engineering to the manufacturing and marketing of our billions of MedTech products per year to look at the impossible and find transformative solutions that turn dreams into possibilities.

Connected Care With millions of smart devices that use automation, artificial intelligence, and analytics to improve the efficiency and effectiveness of patient care, Connected Care creates compelling growth potential in new areas of health care such as pharmacy automation .

About the role The Country Business Leader Pharmacy Automation (PA) will develop and implement business strategies for PA across the Kingdom of Saudi Arabia to ensure sustained growth in platform performance, sales, category share, and profitability. The role is accountable for delivering results in line with the overall business strategy, sales, gross profit (GP), and OIBT targets while strengthening BD s leadership position in the Saudi healthcare market. This position will be based in Riyadh.

Main responsibilities will include:

• Lead the development and execution of business and marketing plans, pricing policies, sales strategies, and promotional plans for the PA business in Saudi Arabia to meet or exceed sales budget, GP, and OIBT targets.
• Own demand and material forecasting, budget planning, and ongoing financial forecasting for PA sales and gross profit.
• Develop and maintain high level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders to influence healthcare policies, funding decisions, and regulatory frameworks while ensuring strong market intelligence and BD brand positioning.
• Actively identify and pursue new business opportunities for PA in Saudi Arabia based on market trends and unmet healthcare needs.
• Plan and oversee market research and analysis, including monitoring and evaluating performance across PA platforms.
• Monitor competitor activity and strategies and develop counter strategies to protect and grow PA category share.
• Build and sustain a compelling value proposition for targeted customer segments across the Kingdom.
• Lead product launch strategies for new PA products and line extensions to ensure successful introduction and adoption in Saudi Arabia.
• Ensure proper and timely registration of PA products with relevant regulatory authorities.
• Arrange and participate in seminars, scientific events, and congresses as required.
• Manage promotional and marketing expenditures within approved budgets.
• Foster teamwork and knowledge sharing across Saudi Arabia & wider META teams to support best practices and business synergy.
• Ensure strict adherence to BD s professional, ethical, and compliance standards, including FCPA and Global Trade requirements.
• Drive compliance culture and best practices across all direct and indirect reports.
• Facilitate solution based selling of BD s integrated PA solutions.
• Lead the development and management of national framework agreements.
• Establish and maintain direct engagement with key decision makers and influencers, including CEOs, Chief Pharmacists, procurement leaders, and private hospital groups.
• Collaborate closely with META leadership to define market segmentation and targeting strategies to accelerate growth and penetrate new segments.
• Build constructive cross functional relationships to support country initiatives, strengthen KOL engagement, and align account strategies across BD platforms.
• Focus on developing the PA organization, strengthening leadership capabilities, and embedding BD culture across the Saudi team.

About you

• Bachelor s degree required; MBA preferred, with professional experience in the healthcare sector, ideally within medical devices or Healthcare Informatics solutions.

• Excellent proficiency in MS Office applications.

• Fluent in English and Arabic (Arabic is mandatory).

• Minimum 10 years of sales and marketing management experience, including at least 5 years of people management responsibility.

• Experience in export or regional sales within a healthcare set up.

• Proven track record of commercial success, strong go to market execution, and the ability to develop and implement effective business and sales strategies within a multinational organization.

• Bachelor s degree required; MBA preferred, with professional experience in the healthcare sector, ideally within medical devices or Healthcare Informatics solutions.

• Excellent proficiency in MS Office applications.

• Fluent in English and Arabic (Arabic is mandatory).

• Minimum 10 years of sales and marketing management experience, including at least 5 years of people management responsibility.

• Experience in export or regional sales within a healthcare set up.

• Proven track record of commercial success, strong go to market execution, and the ability to develop and implement effective business and sales strategies within a multinational organization.