Key Responsibilities:
- Develop and execute a comprehensive communication strategy aligned with business objectives.
- Lead public relations efforts, managing media relationships and securing high-impact coverage.
- Craft compelling narratives that enhance brand perception and thought leadership.
- Serve as the brandu2019s voice, ensuring consistency in messaging across all communications
2. Content Marketing & Creativity
- Oversee the development of engaging, high-quality content across multiple platforms (website, blog, social media, email, etc.).
- Ensure brand consistency in messaging, tone, and visual identity across all marketing materials.
- Drive creative marketing campaigns that resonate with our target audience and differentiate YOUGotaGift in the market.
3. Brand Positioning & Messaging
- Define and refine brand positioning, voice, and messaging to reinforce YOUGotaGiftu2019s leadership in digital gifting.
- Conduct market research to understand customer insights, competitive landscape, and industry trends.
- Work cross-functionally to ensure branding aligns with product development, sales, and corporate strategy.
4. Campaigns & Digital Marketing
- Plan and execute integrated marketing campaigns that drive awareness, engagement, and conversions.
- Collaborate with performance marketing teams to optimize digital campaigns and content distribution.
- Track and analyze key performance metrics to measure campaign success and optimize future efforts.
5. Event Management & Sponsorships
- Lead the planning and execution of key industry events, sponsorships, and brand activations.
- Represent YOUGotaGift at industry forums, conferences, and PR events to position the brand as a leader in digital gifting.
Key Qualifications:
- 10+ years of experience in marketing communications, PR, content marketing, or a related field.
- Proven track record in brand storytelling, campaign management, and media relations.
- Strong leadership skills with experience managing teams and external agencies.
- Exceptional writing, editing, and presentation skills.
- Proficiency in PR platforms, content marketing and digital marketing tools.
- Ability to thrive in a fast-paced environment and adapt to changing priorities.
- Fluent in Arabic and English (written and spoken).
- KSA market experience.
We are looking for a dynamic and strategic Senior Marketing Communications Manager to lead and elevate our brand presence at YOUGotaGift. This role is critical in shaping our messaging, driving engagement, launching impactful campaigns, and strengthening our market positioning regionally, with a strong focus on KSA and UAE.
The ideal candidate is a creative storyteller, a strong communicator, and a strategic thinker with deep expertise in content marketing, PR, and campaign execution. This role requires someone who can craft compelling narratives, build strong media relationships, and execute high-impact marketing initiatives that enhance brand awareness and engagement.
