Sales Capability Manager

This is a senior, operational and capability-focused role with a strong emphasis on field engagement and training delivery. The Sales Capability Manager will work closely with sales leadership, marketing, and cross-functional teams to design and implement structured training programs, competency frameworks, and performance tracking systems. The role requires extensive travel across branches, with a hands-on approach to coaching, auditing, and driving execution excellence.

Key Responsibilities

• Design and implement structured sales training programs, including onboarding and continuous development initiatives
• Develop sales capability frameworks and conduct regular skills gap assessments across the organization
• Deliver on-the-ground coaching and field training to improve execution and sales performance
• Lead performance reviews and establish KPI-driven improvement plans aligned with business objectives
• Collaborate with sales leadership and cross-functional teams to align capability initiatives with commercial strategy
• Support go-to-market strategies by equipping teams with product knowledge and sales tools for new launches
• Conduct market audits and gather insights to refine training focus and sales effectiveness
• Develop reporting frameworks and dashboards to track training impact and sales performance improvements
• Lead change management initiatives, ensuring seamless adoption of new processes and strategies
• Build internal talent pipelines and support recruitment through competency-based assessment practices

Bachelor s degree in Business, Marketing, or a related field; MBA is a plus

• 8-10 years of FMCG sales experience with strong exposure to field operations and execution
• Proven experience in sales training, coaching, and capability development within FMCG
• Strong understanding of sales processes, go-to-market strategies, and performance management
• Demonstrated project management experience, including working with multiple stakeholders and vendors
• Strong analytical and financial acumen with the ability to link training to business outcomes
• Excellent communication, presentation, and stakeholder management skills
• Fluency in Arabic and English is essential
• Advanced Excel and systems proficiency; strong reporting capabilities
• Must be field-oriented with willingness to travel extensively (80-90% across branches)