Job Title:
Media Buyer (Mobile Apps)
Job Description
A Media Buyer with experience in managing paid advertising campaigns for mobile applications is sought. Proficiency in user acquisition strategies and optimizing campaign performance to achieve the best results is essential.
The role encompasses planning, executing, and enhancing advertising campaigns across various platforms, along with continuous data analysis to ensure optimal acquisition costs and maximum return on advertising spend.
Responsibilities
- Create and manage advertising campaigns for mobile applications.
- Continuously optimize campaign performance to achieve superior results.
- Monitor and analyze key performance indicators such as CPI, CPA, and ROAS.
- Manage campaigns through Meta Ads, TikTok Ads, and Google Ads.
- Conduct A/B testing for ads, audiences, and creative content.
- Collaborate with the design team to produce high-performance ads.
- Prepare regular reports detailing results and recommendations.
Qualifications Required
- Experience of 1 to 3 years in managing advertising campaigns.
- Prior experience working on mobile application campaigns.
- Practical experience with Meta Ads and TikTok Ads, with Google App Campaigns being an additional advantage.
- Good knowledge of data analysis and campaign performance optimization.
- Ability to manage advertising budgets and achieve optimal returns.
- Good communication skills and teamwork abilities.
Experience in the following is preferred
- AppsFlyer or Adjust.
- Firebase.
- Service applications or bookings or subscriptions.
