Wellness Manager

The Wellness Manager will own and build Flow s Fitness, Sports & Wellbeing vertical across our Riyadh communities.

This is a hybrid role combining product design, experience design, community building, and business operations with the goal of making Flow the leading wellness-driven residential brand in the region.

You will be responsible for creating a wellness ecosystem that:

• Attracts new residents
• Deepens engagement and belonging
• Drives incremental revenue
• Improves retention and lifetime value

This role operates across multiple properties and requires a high level of ownership, creativity, and execution.

What You Will Own

1. Wellness Product & Amenities

• Ensure all wellness spaces (gyms, studios, recovery areas) are best-in-class, consistently maintained, and aligned with Flow s brand standards.
• Continuously improve the physical and experiential design of wellness amenities.
• Identify and implement new wellness offerings (e.g. recovery, nutrition, mental wellbeing).

2. Programming & Instructor Network

• Design and manage a high-quality weekly class schedule across properties.
• Recruit, onboard, and manage top-tier instructors from both within the community and the external market.
• Maintain consistent class quality, utilization, and experience standards.
• Balance free vs. paid offerings to maximize both engagement and revenue.

3. Community Activation (Fitness & Wellbeing)

• Build and activate the Fitness, Sports & Wellbeing community within Flow.
• Support the creation and growth of Flow Clubs and neighbor-led initiatives.
• Partner closely with the Community Engagement Lead and Ambassadors.
• Create pathways for residents to participate, lead, and contribute.

4. Revenue & Business Growth

• Develop and scale wellness-related revenue streams (classes, services, partnerships).
• Build partnerships with external wellness providers and brands.
• Track and optimize revenue per resident through wellness offerings.
• Ensure the wellness vertical contributes meaningfully to ARPU growth.

5. Marketing & Brand Positioning

• Concept and execute wellness-driven events and experiences that elevate Flow s brand in the market.
• Position Flow as the leading wellness-focused residential community in Riyadh.
• Collaborate with the marketing team to create compelling wellness content and storytelling.
• Leverage events, instructors, and community leaders to build brand visibility and credibility.
• Activate public-facing wellness experiences (e.g. pop-ups, open classes) to attract new audiences.
• Ensure consistency between the wellness experience delivered on-site and the brand presented externally.

6. Performance & Insights

• Track engagement, attendance, and satisfaction across all wellness initiatives.
• Analyze participation trends and continuously improve programming.
• Report on key metrics including engagement, revenue, and retention impact.

What Success Looks Like

• High and growing participation in wellness classes and clubs.

• Strong resident satisfaction and perceived value of wellness offering.

• Measurable contribution to:

  • Renewal rate.

  • Revenue per resident.

  • Leasing conversion.

• A vibrant, self-sustaining wellness community within Flow.

Minimum of 2 years experience in wellness, fitness, hospitality, or community-driven operations.

Strong understanding of fitness programming, instructor management, and wellness trends.

Experience building or scaling a service or community-based offering.

Highly organized with strong execution ability across multiple locations.

Excellent communication and stakeholder management skills.

Entrepreneurial mindset with a bias toward action.

Fluency in English required; Arabic is a plus.