Digital Marketing Specialist

Job Objective:

To plan, execute, and manage digital marketing campaigns to increase brand awareness, attract potential customers, and achieve sales objectives through digital channels.

Duties and Responsibilities:

• Develop and implement digital marketing strategies across various channels (search engines, social media, email).
• Manage paid advertising campaigns (Google Ads and social media platforms).
• Optimize search engines (SEO) and improve website ranking in search results.
• Manage social media accounts and publish content regularly.
• Analyze campaign performance using analytics tools (such as Google Analytics).
• Prepare periodic performance reports and provide recommendations for improvement.
• Manage content marketing activities (writing, formatting, publishing).
• Improve user experience (UX) in collaboration with the design or technical team.
• Stay up to date with the latest digital marketing trends and apply them.
• Manage customer databases and email marketing campaigns.