PR & Influencer Management - Assistant Manager / Senior Specialist

Samsung by Korn Ferry

RiyadhFull-time

3–9 years of experience

4 months ago

Job description

The key roles and responsibilities include (but are not limited to):/strong> /u> /p>

Influencer Strategy & Execution: Develop and lead the influencer marketing strategy to drive brand awareness and conversion across D2C channels.
Partnership Management: Identify, vet, and manage relationships with Tier 1 and mid-tier influencers, content creators, and talent agencies.
Campaign Integration: Collaborate with brand and digital teams to integrate influencer content into wider marketing ecosystems and product launches.
PR & Media Relations: Support the broader PR strategy by maintaining relationships with key media outlets and facilitating product reviews.
Content Collaboration: Oversee the creation of high-quality, authentic content toolkits and creative briefs for influencer partners.
Events & Activations: Organize and facilitate influencer-led events and "unboxing" experiences to maximize social buzz and PR coverage.
Contracting & Negotiation: Handle end-to-end talent negotiations, contracting, and compliance with local advertising regulations.
Agency Oversight: Manage day-to-day operations with PR and talent agencies to ensure KPIs are met and projects stay on budget.
Performance Tracking: Monitor, analyze, and report on influencer campaign ROI, engagement metrics, and PR sentiment.
Risk Management: Proactively identify potential risks in influencer associations and manage communication during sensitive brand moments.

Minimum 3 7+ years of solid experience in Influencer Management, preferably with a background in a top-tier agency or a multinational consumer electronics/tech brand.

Bachelor s degree in Marketing, Communications, Public Relations, Business, or a related field.
Fluency in written and spoken English and Arabic.
Demonstrated success in executing high-budget digital and social-first communication campaigns.
Demonstrated ability to interact with all levels within the organization, including executive level, marketing vendors and agencies.

Job description

The key roles and responsibilities include (but are not limited to):/strong> /u> /p>

Influencer Strategy & Execution: Develop and lead the influencer marketing strategy to drive brand awareness and conversion across D2C channels.
Partnership Management: Identify, vet, and manage relationships with Tier 1 and mid-tier influencers, content creators, and talent agencies.
Campaign Integration: Collaborate with brand and digital teams to integrate influencer content into wider marketing ecosystems and product launches.
PR & Media Relations: Support the broader PR strategy by maintaining relationships with key media outlets and facilitating product reviews.
Content Collaboration: Oversee the creation of high-quality, authentic content toolkits and creative briefs for influencer partners.
Events & Activations: Organize and facilitate influencer-led events and "unboxing" experiences to maximize social buzz and PR coverage.
Contracting & Negotiation: Handle end-to-end talent negotiations, contracting, and compliance with local advertising regulations.
Agency Oversight: Manage day-to-day operations with PR and talent agencies to ensure KPIs are met and projects stay on budget.
Performance Tracking: Monitor, analyze, and report on influencer campaign ROI, engagement metrics, and PR sentiment.
Risk Management: Proactively identify potential risks in influencer associations and manage communication during sensitive brand moments.

Minimum 3 7+ years of solid experience in Influencer Management, preferably with a background in a top-tier agency or a multinational consumer electronics/tech brand.

Bachelor s degree in Marketing, Communications, Public Relations, Business, or a related field.
Fluency in written and spoken English and Arabic.
Demonstrated success in executing high-budget digital and social-first communication campaigns.
Demonstrated ability to interact with all levels within the organization, including executive level, marketing vendors and agencies.