The key roles and responsibilities include (but are not limited to):/strong> /u> /p>
- Influencer Strategy & Execution: Develop and lead the influencer marketing strategy to drive brand awareness and conversion across D2C channels.
- Partnership Management: Identify, vet, and manage relationships with Tier 1 and mid-tier influencers, content creators, and talent agencies.
- Campaign Integration: Collaborate with brand and digital teams to integrate influencer content into wider marketing ecosystems and product launches.
- PR & Media Relations: Support the broader PR strategy by maintaining relationships with key media outlets and facilitating product reviews.
- Content Collaboration: Oversee the creation of high-quality, authentic content toolkits and creative briefs for influencer partners.
- Events & Activations: Organize and facilitate influencer-led events and "unboxing" experiences to maximize social buzz and PR coverage.
- Contracting & Negotiation: Handle end-to-end talent negotiations, contracting, and compliance with local advertising regulations.
- Agency Oversight: Manage day-to-day operations with PR and talent agencies to ensure KPIs are met and projects stay on budget.
- Performance Tracking: Monitor, analyze, and report on influencer campaign ROI, engagement metrics, and PR sentiment.
- Risk Management: Proactively identify potential risks in influencer associations and manage communication during sensitive brand moments.
Minimum 3 7+ years of solid experience in Influencer Management, preferably with a background in a top-tier agency or a multinational consumer electronics/tech brand.
- Bachelor s degree in Marketing, Communications, Public Relations, Business, or a related field.
- Fluency in written and spoken English and Arabic.
- Demonstrated success in executing high-budget digital and social-first communication campaigns.
- Demonstrated ability to interact with all levels within the organization, including executive level, marketing vendors and agencies.
