The Role:
The position will support the commercial growth and market development of Kanoo Shipping in the Eastern Province through systematic market research, customer and competitor analysis, sales-lead development, commercial intelligence, reporting and identification of new business opportunities”.
The role carries responsibilities to provide Kanoo Shipping management with reliable market intelligence and qualified commercial opportunities across the Eastern Province, supporting sustainable growth through structured market analysis, customer development, lead generation and commercial reporting”.
1. Market Research & Commercial Intelligence
- Conduct continuous market research across the Eastern Province shipping, maritime, ports, petrochemical, energy, industrial and logistics sectors.
- Monitor developments affecting vessel and cargo activity through Dammam, Ras Tanura/Juaymah, Jubail, Ras Al Khair and Khafji, consistent with the Eastern Province operational coverage described in Kanoo Shipping documentation.
- Identify potential principals, shipowners, operators, charterers, traders, cargo owners, EPC contractors, freight/logistics companies and other prospective customers relevant to Kanoo Shipping's service portfolio.
- Monitor market trends, upcoming projects, vessel movements, cargo programs, tenders and business opportunities.
- Maintain market intelligence on competitors, service offerings and significant developments affecting the regional shipping and marine-services sector.
- Prepare periodic market-intelligence reports highlighting:
· New prospects
· Sales leads
· Market developments
· Upcoming projects
· Vessel/cargo opportunities
· Customer activity
· Business risks and opportunities.
2. Business Segments Responsibilities: Tramp, Tanker, Liner, Ro-Ro, Bulk, Break Bulk, Offshore, Heavy Lift / Project Cargo
Monitor and develop market intelligence relating to:
- Tanker calls and associated agency opportunities
- Dry-bulk vessel and cargo movements
- Tramp vessel enquiries
- Liner representation
- Ro-Ro
- Charterer and trader activity
- Potential agency appointments
- Break bulk
- General cargo
- Heavy-lift/project cargo
- Offshore support vessels & Offshore project
- Marine construction activity
- Offshore crew logistics
- Offshore marine supply requirements
- Offshore project cargo associated with offshore work and associated husbandry requirements.
- Industrial project movements, related vessel-agency and marine-support requirements.
3. Sales Lead & Customer Development
- Develop and maintain a structured database of existing customers, target customers, prospects and sales leads.
- Qualify enquiries and potential opportunities before forwarding them to the relevant commercial or operational stakeholder.
- Support customer meetings through preparation of:
· Customer profiles
· Business history
· Market intelligence
· Opportunity summaries
· Service presentations and follow-up action records.
- Identify opportunities to cross-sell Kanoo Shipping services between Tramp, Tank, Bulk, Break Bulk, Heavy Lift, Liner, Offshore and Value-Added Services.
- Track commercial opportunities from identification through follow-up and outcome.
- Maintain regular contact with prospective customers for market-development purposes under guidance of management.
- Assist in bringing new local and international business opportunities to Kanoo Shipping.
4. Data Analysis & Reporting
The Marketing Analyst shall prepare and maintain management information covering, as applicable:
- Customer and prospect pipeline
- New sales leads
- Segment-wise opportunities
- Vessel and cargo market trends
- Lost/won opportunities
- Customer activity
- Projects and tenders pipeline
- Competitor/market intelligence and follow-up status of commercial actions.
5. Marketing Support
- Assist in preparing customer presentations, marketing material, service profiles and commercial reports.
- Maintain updated information on Kanoo Shipping capabilities relevant to the Eastern Province.
- Support management with information required for customer visits, commercial meetings, tenders and business-development discussions.
- Coordinate approved promotional content with relevant stakeholders to ensure service information remains accurate.
- Maintain records of significant marketing activities, customer engagements and business leads.
