Marketing Specialist

Create and manage content for social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.).

Develop monthly content calendars and posting schedules.

Monitor social media performance, engagement, and analytics.

Respond to comments, messages, and customer inquiries promptly.

Execute paid social media campaigns to increase reach and lead generation.

Design and update product/service catalogs.

Coordinate with product teams to collect accurate product information.

Ensure catalogs align with company branding guidelines.

Create both digital and print-ready catalog versions.

Create marketing brochures for products, services, and corporate branding.

Work with designers and content teams to develop compelling marketing materials.

Update brochures regularly with new offerings and company information.

Plan and execute email marketing campaigns.

Create engaging email content, newsletters, and promotional messages.

Segment customer databases for targeted communication.

Track campaign performance, including open rates, click-through rates, and conversions.

Optimize campaigns based on analytics and customer behavior.

Develop initiatives to improve customer interaction and satisfaction.

Gather customer feedback and recommend improvements.

Support customer retention and loyalty programs.

Coordinate webinars, events, and promotional activities to strengthen customer relationships.

Maintain and update website content, including product pages, blogs, news, and promotions.

Ensure website information is accurate and up to date.

Collaborate with web developers to improve user experience and functionality.

Implement SEO best practices to increase website visibility and traffic.

Bachelor's degree in Marketing, Communications, Business, or related field.

2–5 years of experience in digital marketing or marketing communications.

Experience with social media advertising and marketing automation tools.

Knowledge of CRM platforms and customer engagement strategies.

Knowledge of Content Creation and Copywriting

Strong Communication and Project Management Skills

Working Knowledge of at least 1 of the Email Marketing Platforms (Mailchimp, HubSpot, Zoho Campaigns, etc.)

Working Knowledge of SEO

Working Knowledge of Graphic Design Tools (Canva, Adobe Creative Suite)

Working Knowledge of Website Content Management Systems (WordPress, Shopify, etc.)