Commercial Performance Analyst

1. Revenue Intelligence

Build and maintain weekly visibility on revenue across B2B, B2C, and Homecare

Analyze performance by branch, product, and channel

Identify key revenue drivers, trends, and revenue leakages

2. B2C Performance Analytics

Track revenue per patient, conversion rates, and package mix

Analyze add-on attachment rates and pricing effectiveness

Identify opportunities to increase basket size and margin

3. B2B & Client Analytics

Monitor pipeline performance and conversion rates

Analyze client-level revenue and growth opportunities

Support retention and expansion strategies

4. Marketing & Demand Analytics

Track cost per lead (CPL), cost per acquisition (CPA), and funnel conversion rates

Evaluate marketing campaign performance and ROI

Support data-driven marketing and demand generation decisions

5. Demand Reallocation & Transformation Tracking

Monitor patient flow, migration patterns, and revenue retention

Track performance impact during network optimization and transformation initiatives

Provide real-time insights and recommendations to leadership

Key Deliverables

Weekly commercial performance dashboard

Clear insights on revenue risks and opportunities

Actionable recommendations to improve performance

Full visibility across commercial operations

Strong skills in Excel, SQL, and Power BI (or similar tools)

Proven ability to translate data into business insights and actions

Experience in healthcare, retail, or service industries is a plus

Strong analytical thinking combined with business acumen

Ability to work directly with senior leadership

Bachelor s degree in Business Administration, Finance, Economics, Statistics, Data Analytics, or related field.

3 6 years of experience in data analysis, preferably in commercial or revenue-focused roles.