Marketing & Business Development Supervisor - Central Laundry

KEY RESPONSIBILITIES
A. Digital Marketing Strategy & Execution

• Independently develop, implement, and manage digital marketing plans aligned with the company's commercial objectives.
• Manage the company's digital presence across relevant platforms, including Instagram, TikTok, Snapchat, X, LinkedIn, Google, and other suitable channels.
• Personally set up, launch, manage, monitor, and optimize paid advertising campaigns through Google Ads, Meta Ads, and other relevant advertising platforms.
• Develop monthly content calendars, campaign schedules, promotional initiatives, and advertising plans.
• Create and publish marketing content, including written posts, promotional messages, basic visual materials, and short-form digital content.
• Prepare creative briefs and coordinate with freelance designers, video editors, content creators, and small marketing agencies for specialized production requirements.
• Review and approve externally produced marketing materials to ensure quality, consistency, and alignment with brand guidelines.
• Manage search engine optimization initiatives, local search visibility, and Google Business Profiles for the company's branches.
• Develop geographically targeted campaigns to increase customer acquisition and service orders within individual branch coverage areas.
• Execute digital lead generation campaigns targeting institutional and commercial customers.
• Support customer retention through promotional campaigns, remarketing, loyalty initiatives, and customer engagement activities.
• Monitor website performance, digital inquiries, conversion opportunities, and customer acquisition channels.
• Analyze advertising performance, campaign effectiveness, conversion rates, and customer acquisition costs.
• Continuously optimize marketing expenditure to improve advertising efficiency and return on investment.
• Maintain direct responsibility for digital marketing execution and results, regardless of whether certain production activities are outsourced.

B. Field Marketing & Institutional Business Development

• Develop and execute structured field marketing plans targeting institutional and commercial customers across Saudi Arabia.

• Identify and pursue potential business opportunities within:

  • Private-sector companies and commercial organizations.
  • Hotels, hospitality establishments, and serviced apartments.
  • Hospitals, clinics, and healthcare institutions.
  • Restaurants, catering companies, and food service providers.
  • Industrial facilities and corporate organizations.
  • Charitable organizations, nonprofit associations, and foundations.
  • Government ministries, departments, and public institutions.
  • Semi-government organizations and government-owned entities.
  • Universities, educational institutions, and training centers.
  • Other organizations requiring regular or contractual laundry services.

• Conduct market research and identify prospective clients with recurring laundry service requirements.

• Develop prospecting lists and organize field visits, introductory meetings, and institutional marketing activities.

• Proactively contact prospective customers and arrange meetings with relevant decision-makers.

• Conduct face-to-face meetings to introduce the company, present its services, and explain its operational capabilities and competitive advantages.

• Identify customer requirements, expected service volumes, operational expectations, and commercial needs.

• Prepare and deliver professional company presentations, service proposals, quotations, and commercial offers.

• Coordinate with operations and management teams to confirm service feasibility, capacity, and pricing before submitting binding offers.

• Negotiate commercial terms within approved company policies and authorization limits.

• Actively follow up on business opportunities, address customer objections, and convert qualified prospects into signed service agreements.

• Develop long-term relationships with institutional customers and identify opportunities for recurring contracts.

• Support supplier registration, institutional procurement requirements, and government or semi-government tender opportunities when applicable.

• Represent the company professionally during field visits, business meetings, exhibitions, and relevant commercial events.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Relevant professional certifications in digital marketing, advertising, or business development are advantageous.

• Minimum 4 6 years of relevant professional experience in digital marketing, business development, or commercial marketing roles.

• Demonstrated hands-on experience managing paid digital advertising campaigns independently.

• Proven experience in B2B business development, direct sales, and institutional customer acquisition.

• Practical experience conducting client meetings, preparing commercial proposals, negotiating terms, and closing business agreements.

• Experience coordinating with freelancers, creative professionals, or external marketing agencies.

• Previous experience in laundry services, hospitality, facility management, retail chains, outsourcing, or other service-oriented industries is preferred.

• Familiarity with the Saudi market and institutional purchasing practices is highly desirable.

• Google Ads and Meta Ads campaign management.

• Social media management and content planning.

• Digital advertising optimization and performance analysis.

• Basic graphic design and content creation capabilities.

• SEO and local search marketing.

• Digital lead generation and conversion optimization.

• Marketing analytics and reporting.

• Familiarity with CRM systems and digital marketing tools.

• Ability to coordinate and supervise outsourced creative production.

• Institutional prospecting and lead qualification.

• Field marketing planning and execution.

• B2B sales and relationship development.

• Client presentations and consultative selling.

• Commercial proposal and quotation preparation.

• Negotiation, objection handling, and contract closing.

• Sales pipeline management and customer follow-up.

• Understanding of institutional procurement and purchasing processes.

• Strong commercial awareness and sales-driven mindset.

• Excellent communication and interpersonal skills.

• Confidence in approaching and engaging institutional decision-makers.

• Ability to work independently with limited supervision.

• Strong organizational and time-management skills.

• Initiative, creativity, and problem-solving capabilities.

• Ability to balance office-based digital marketing activities with field-based business development.

• Results-oriented approach with strong accountability for commercial performance.

• Arabic: Fluent.

• English: Good professional working proficiency.

• Valid Saudi driving license.

• Willingness to conduct regular field visits and travel within Saudi Arabia when required.

• Proficiency in Microsoft Office, presentation software, and CRM platforms.